A few years ago a friend of mine Simon Davies, singer and songwriter from Birmingham UK asked me to design his new album cover named “Underground Looking Up.” He provided me with the raw images he wanted me to use and a short brief including the colours, titles and basic theme which was all about London underground, but gave me the creative input to go away and play around with the design.As blue was one of the major theme colours I chose to focus on the above image, the title, “looking Up” fitted with this frame and also linked in directly with the underground. My initial thoughts were to place a poster on the wall as to directly include the titles in the image. (see below)
The text however became an afterthought and didn’t stand out as much as it should, this is an album cover and the title really should stand out more. So I played around with text, tried to find something funky and reflective of the style of music.
This became too crowded and and over stylised, and after a few more changes I decided to use this as the reverse sleeve, and detail the songs on the back of the case. (see below)
With the reverse sorted the front had to be completed. We wanted something simple, but effective. From the source material Simon gave me I found an image of a platform with waiting passengers. There is a lovely composition of two passengers, the signs and the windows waiting above the platform that stood out. I included Simons name in the station signs, and added the Album title on the tracks. But something needed to pop more, so a little colour was added to the underground logo, not as to detract from the wonderful use of light in the image, that stood out more in black and white.
Simon chose this as his cover, and finally we created a little insert based on another stock image as a message to his fans.
I’m happy to say however that my skills using photoshop have improved since then.